If you use Facebook, Twitter, Tumblr, Instagram, or Vine, there’s a decent chance you follow a few of your favourite celebrities. The idea is that you’re reading or sharing, whether you like Jon Stewart’s witty social commentary, Wiz Khalifa’s frequently wise advice, or Amanda Bynes’ downward slide. Celebrities who are successful with using social media technologies in online marketing strategy, to build their brands as well as keep their names relevant are well-versed in the art of doing so, but how do they do it—and can you follow in their path?
Treating their fans as if they were buddies
Activities that will lead to their fans is one of the most common ways celebrities utilise social media to enhance the brand. A celebrity can communicate with his or her fans in a somewhat safe environment through using Twitter or Instagram. People love “talking to” their favourite celebrities, which makes celebs much more appealing to their cheering crowds. A retweet from anyone you adore is a reason for joy, because it leads you to believe that the celebrities you admire are much like you.
Self-promotion is a tricky business
It’s easy to promote yourself on social media, but it doesn’t really take much. Celebrities are kept in the public view by daily tweets, status updates, and images. Many of them use many channels at once to bring all of your fans up to date, even those who don’t use Instagram or Twitter. To keep the people informed, they’ll discuss their activities, plans, or information about planned projects.
Lady Gaga is especially adept at this. To make her fans wonder, she tweets hints, teasers, or riddles regarding new albums, tours, or videos. She provides insight into the creative process, as well as images that provide a glimpse into her personal life, but she keeps her followers on the edge of their seats. Of course, this has resulted in her being a major mega-star, with most shows selling out as soon as they go on sale. She’s not simply Mother Monster; when she tweets or shares a photo, she becomes immediate musical news.
Making It More Relevant to Themselves
A star may fall out of favour for just a variety of reasons. That would have been the end just a few years ago. It was time to contemplate yourself, done with the fame game when people would stop thinking about you. There’s almost no such thing as “lost at sea” these days. To reclaim their place in the limelight, superstars do not often must do the job themselves.
Take a look at the lovely Betty White, for example. For years, this witty, clever, and accomplished woman filled the screens of television and film, yet younger generations didn’t know anything whatsoever about her. Suddenly, all new admirers went to Twitter and Facebook to demand that she obtain a spot on Saturday Night Live, thanks to her extremely humorous social media presence or a few well-chosen roles. There were even campaigns on the internet.
Changing People’s Attitudes
In a similar manner, several celebrities have found that social media has helped them reestablish their brand. It doesn’t always succeed, but celebrities that make a public mistake will frequently use their social media profiles to apologise, explain themselves, or otherwise apologise for their behavior. It isn’t always effective, but when it is, it is effective.
Fans are generally tolerant of performers who are genuine in their eyes. Fans flock to superstars who are prepared to say “I’m sorry,” since it takes a huge man or woman to do so. As a result, they’re most likely to buy songs, watch movies, or read books by humble celebrities who are willing to admit they have clay feet. Reese Witherspoon is a great example of this; following a recent run-in with the law, she was able to quickly recover with a sincere apology.
Conclusion
A celebrity is much less likely to be involved in quarrels or say something he or she would later regret. Even if they’re working in the studio or on the set of a movie, they benefit from continuous updates. This makes their fans pleased because they get new content every day, making it nearly difficult for the celebrities in question to lose popularity.
