If you look at the website as a tool that works continuously to support and promote your business, you will understand that it needs periodic maintenance, refreshment and cleaning. Your business definitely deserves a new image, and updating your website will help you maintain a strong online presence. Here’s what you can do to update your website.
Clean up WordPress
WordPress is a software application that requires regular upgrades to run smoothly. In addition to the WordPress upgrade, you must ensure that all plugins used are up-to-date, check existing links and remove unused media content.
If you have technical skills, you can take care of these things yourself and you should start by making a backup copy. However, if you work with an experienced WordPress website design company, it will take care of everything necessary for the basic maintenance of your website on a monthly basis.
Update the content of your website
The content of your website consists of text, images and videos and is what represents your brand. The home page of your site must be as relevant and convincing as possible, so that the users who arrive here have a satisfying experience and stay on the first page for as long as possible.
Therefore, it is good to periodically make sure that the HP of your website describes the activity, products and services you offer as relevant as possible. This is the only way you will have the desired conversions and achieve your business goals. Update the offers on your website, change some titles to make them more attractive and post new images or videos.
Updates the design of the website
Just as from time to time you modernize the interior design of a house, you should do the same with your website. Thus, I assure you that it always remains fresh and attractive for users. Analyze the website through the eyes of your visitors and try to figure out if you like it or not.
Do not forget that trends change and that in the online environment things evolve faster than in any other area. That’s why, to make sure that it remains in trend and that it is attractive to current users, it is recommended to update the design of your website at least once every 3 years.
Update the blog on the website
If you don’t have a blog yet, you need to add it and, if you already have one, you need to make sure that it is constantly updated with new and attractive posts. Google will reward you for regularly publishing new content. Also, blog posts are a great way to demonstrate your expertise, create shareable content and newsletters, and keep in touch with your customers. To be effective, blog posts should be weekly or at least monthly.
Offer users discounts for subscribing to the newsletter
An email list is a vital resource for the marketing strategies your business needs, and newsletters are the best way to fill it. Periodically published newsletters are an excellent way to stay in the attention of your potential customers.
Make sure that you have an easy-to-use newsletter sign-up form on your website and that you come up with an attractive offer, such as, for example, a 10% discount for your next order. Don’t expect the users who visit your site for the first time to become customers, but if you get their email, you will be able to send them newsletters to build a trusting relationship with them and increase the chances of conversion.