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6 tips to make your online store successful

6 min read

You own an online store or you want to start a business to sell products online? Nowadays, businesses operate predominantly in the online environment and thus it is no longer enough just to have a physical store where you can receive your customers. More and more people look for you on the internet and this is not a trend just for existing customers but also for new customers.

Making a site like this is not difficult, especially since you can contact a company that creates sites which can help you with creating a WordPress site. WordPress is the most popular platform, but there are also other platforms, such as Prestashop or Shopify. However, how you customize and maintain it is quite important. This is because an online store must be as attractive and useful as possible for those who want to buy products or services that you sell.

Below are some useful tips that can help you make your online store successful.

1. Interface with a simple approach

When you want to have a site that generates sales, you need to think about the profile of as many customers as possible. There may be people who want to buy your products, but do not do well in browsing the Internet and especially on complicated sites. Thus, the easier it is to add a product to the cart and complete an order, the more customers you will have. A clear interface for everyone will be able to generate sales success.

2. Transparency in the section about us and contact

A person who enters the site for the first time will look for more details about who you are, but also how they can contact you about the order placed or if they want more details about the products. That is why it is recommended to pay attention to this aspect as well, to include on the site these pages everyone should have access to. You can enter details about the date you’ve been on the market, what products you sell and a contact phone number, e-mail and a contact form.

3. Offer more payment options

If you want to address as many customers as possible, you’ll have to find solutions for each one, also in terms of how the payment is made. Some people may not want to pay with an online card, and others do not want to pay cash but want to make a quick payment on the site.

4. Focus on product reviews

Many sales can come from recommendations and not necessarily from direct recommendations between people who know each other. It is enough for someone to leave a positive review on a product and in turn to generate another sale to someone interested and for whom that review contributed to the decision.

5. Promotions and discounts

From time to time it is recommended to have a promotional campaign for the products offered, but also to implement a system that offers discounts for new or existing customers. This is a way to increase your sales.

6. Delivery time or interaction with customers

As with any online store, you’ll have to wait some time until you have satisfied customers, and keep up the good work in order not to lose them as future customers. At the same time, you can set a deadline for answers for those who have questions, the communication being very efficient if it happens in a short time, in a maximum of 24 hours or even on the same day, in a few hours.

To handle orders and not to delay or exceed the delivery time, you must make sure that you have enough employees. If you need to hire, until March 20, 2021, post a free recruitment ad on Trend-Jobs.ro.

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